Collection: Insta Famous

Some sarees trend because they photograph well. Others trend because they wear well. The best ones do both. At Naachiyars, the Insta Famous collection sits within the Exclusives range and brings together 34 sarees across different fabrics and print styles that have caught attention both in store and online, chosen for the kind of visual quality that reads well in person and even better in a photograph.

The collection draws from several distinct fabric and print traditions. Organza Silk sarees feature rain lines floral prints with zari borders, available in wine purple, olive green, red, pink, green and pastel yellow. The lightweight transparency of organza gives these sarees a layered, luminous quality that makes them particularly popular for festive occasions and evening events.

Malai Silk sarees in this collection carry digital prints featuring peacock jaal designs, elephant motifs, cow prints, flower prints and Bandhini style patterns. The soft drape of Malai Silk combined with bold digital print subjects is what makes these pieces stand out as a contrast to traditional motif-based sarees, offering something more graphic and contemporary in feel.

Art Chappa sarees feature hand-applied print designs including fish prints, mango prints, flower prints, elephant motifs and face prints in contrast colour combinations. Art Chappa is a block printing technique that gives each piece a slightly hand-crafted quality, with the prints sitting on the surface of the fabric in a way that differs from digital or machine printing.

The collection also includes Pure Tussar Kalamkari printed sarees and a Pure Tussar Madhubani print saree, both of which represent more traditional art forms applied to a premium silk base. A Sana Soft Silk saree with Patola check zari border and fancy pallu rounds out the range with a more structured, weave-based option.

Naachiyars is based in Madurai and offers pan India delivery. Orders can be placed through the website or via WhatsApp on 77080 99677.

Explore the Insta Famous collection at Naachiyars and find a saree that looks as good in person as it does on screen.

Frequently Asked Questions

1. What is the Insta Famous collection at Naachiyars?

It is a curated selection of sarees from within the Exclusives range that have been chosen for their visual appeal and trending quality. The collection brings together different fabric types and print styles including Organza Silk, Malai Silk, Art Chappa, Pure Tussar and Sana Soft Silk, all selected based on what has been popular in store and online.

2. What fabric types are available in this collection?

The collection includes Organza Silk with rain lines floral prints, Malai Silk with digital prints, Art Chappa block printed sarees, Pure Tussar Kalamkari and Madhubani printed sarees, Soft Viscose with peacock jaal prints and Sana Soft Silk with Patola check designs. Each fabric has a different drape and visual quality suited to different occasions.

3. What is Art Chappa printing and how is it different from digital printing?

Art Chappa is a block printing technique where designs are applied to the fabric using carved blocks dipped in dye or pigment. Each print is applied individually, which gives the saree a slightly hand-crafted quality with visible variation in coverage and line. Digital printing applies designs using a machine that produces precise and consistent output across the entire fabric. Both are represented in this collection and offer a different aesthetic.

4. What print designs and motifs are available?

Print subjects across the collection include peacock jaal patterns, elephant motifs, fish prints, flower designs, mango prints, cow prints, face prints, animal prints and Bandhini style patterns. Traditional art forms including Kalamkari and Madhubani are also represented in the Pure Tussar sarees.

5. Are these sarees suitable for festive occasions and functions?

Yes, different sarees in the collection suit different occasions. Organza Silk sarees with zari borders work well for festive events and evening functions. Art Chappa and Malai Silk digital print sarees are better suited for casual gatherings, outings and occasions where a more contemporary look is preferred. Pure Tussar Kalamkari and Madhubani sarees suit cultural events and artistic contexts where the craft of the print is appreciated.

6. Does Naachiyars deliver Insta Famous sarees across India?

Yes, Naachiyars offers pan India delivery from their store at 125-126 South Masi Street, Madurai. Orders can be placed through the website or via WhatsApp on 77080 99677 for personalised assistance before purchasing.